In a recent survey, over 35% of online shoppers indicate that receiving a discount coupon will increase the likelihood of making a purchase with a particular shop. To address this huge, largely untapped potential, Galileo Commerce comes packed with tools that enable merchants to customize, distribute and track discount coupons. Features include:
- Coupon campaigns can be created in minutes through a simple, web-based wizard.
- Create coupons that are sent out in a single batch or individually to customers after each order.
- Send coupons to existing user accounts, all customers within a particular time period, and/or to an ad-hoc list of e-mail addresses.
- Coupon numbers are randomly generated and can only be used once by a customer. Coupon numbers can be created with a customized prefix and/or suffix.
- Coupons can be set at a specific dollar amount or as a percentage of the value of the customer's sale.
- Multiple criteria can be set for coupon eligibility such as a minimum dollar amount for an order, and/or minimum number of products in an order.
- Coupons can be set to only be eligible if certain product(s) are contained within the customer's order.
- Coupons are sent to customers via e-mail through a distributed e-mail server, resulting in no slowdowns or increased e-mail traffic on the Galileo Commerce server.
- Customers can opt-out of receiving coupons, and merchants can easily maintain this e-mail opt-out list.
- Coupons can be set with expiry dates that are either a certain number of days in the future (e.g., 90 days), or are a specific date in the future (i.e., Month Day, Year).
- An unlimited number of one-time campaigns can be set up, and the results for each are tracked.
- The list of coupon numbers and recipient e-mail addresses (if applicable) can be downloaded for integration with traditional marketing campaigns.
Next: Features for selling products
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